It’s impossible to miss: the new caribbean guilder is on its way

As the launch of the new Caribbean Guilder (XCG) approaches, the Central Bank is working tirelessly to meet all deadlines, building excitement across Curacao and Sint Maarten.

The WOW! campaign is designed to spark interest and curiosity about this upcoming currency, ensuring everyone is ready for the change. Get ready to be WOWed!

At the core of this campaign are the WOW!-portraits, images that capture the essence of WOW! WAVE7 Creatives led the charge in creating these photos, blending artistry and technical skill to craft images that radiate energy, color, and a distinct Caribbean flair.

Art Republic from Sweden took these images and transformed them into a cohesive, eye-catching design that demands attention. Their work seamlessly combines vibrant Caribbean aesthetics with sleek, modern visuals.

From behind-the-scenes glimpses to billboards lighting up our streets, every detail reflects the energy and pride of our community. This campaign is a celebration of global creativity with a Caribbean soul.

Stay tuned for more XCG moments across our islands!

Click here for more pictures.